01 August 2017
50 years – the Original System for gardens
In 1968, the revolution in garden irrigation began with a ‘click’ and with it the success story of GARDENA. Since that time, the Original GARDENA System is world-renowned as the simple way to water the garden.
Both then and now, the idea behind the clever system is brilliant and timeless alike. One ‘click’ and everything fits together perfectly. But that isn’t the only reason why the system with the quality products ‘Made in Germany’ quickly became the essential standard equipment for the garden.
The exemplary success story is still being written today. With one ‘click’ it is possible to combine tap connector, hose and watering accessories quickly and easily for an absolutely leak-tight connection.
It all began in 1968 with eight system components and five watering system accessories. Today consumers can find the right combination of hose and watering accessory for every application in the garden. Although at GARDENA, even a successful classic like the Original GARDENA System keeps pace with the times. And therefore, the numerous components from the Classic, Comfort and Premium segments have been carefully upgraded over the past three years and equipped with smart product features to provide users with even more convenience. The new generation of nozzles, spray guns and spray lances is frost-proof, colour-coding indicates exactly which parts fit together and GARDENA has even set new standards with the innovative drip guard. In this year the system is rounded off with the new Premium connectors in top-quality metal.
With its modern design, the use of premium materials and uncompromised quality, the Original GARDENA System is ready for the future and will continue to significantly facilitate convenience in garden care. Starting in 2018, GARDENA grants a manufacturer’s warranty of five years on all System components – a convincing argument for retailers and consumers. For them, GARDENA will also be launching numerous promotional campaigns in celebration of their fiftieth anniversary, which will provide a retrospective glance – like the System Basic Set birthday offer featuring nozzle and connection fittings at a price reminiscent of the year 1968. Many more promotion displays are on the agenda with attractive set offers for the attention-getting additional placement in stores and a prize draw for consumers.