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Forty years ago, in Nuremberg, businessmen Werner Kress and Eberhard Kastner laid the foundations for one of the most successful German companies in the field of garden equipment and care. Then founded as a small firm selling garden tools and products, today the GARDENA group of companies is the market leader in Germany and is also represented in over 80 countries around the world. It has approximately 2,800 employees of which 1,530 are working in German factories developing, designing, producing and marketing innovative tools and systems for the "Garden" leisure market. There are numerous subsidiaries and affiliated companies under the umbrella of GARDENA AG.
Focus on end users and trade The number one objective of the GARDENA group is customer satisfaction. In addition to the consistent continuation of innovative product and design development, the group attaches great importance to intensive dialogue with the trade and end users. For example, a launched Internet platform (www.gardena.com) has been created to this end, providing comprehensive information on gardening, the company and its products. End users and dealers can also order spare parts online. Dealers also have the possibility of ordering products via the Internet.
To enable it to continue providing technologically advanced solutions for end users the GARDENA Group is continuously investing in research and development. Furthermore, the Ulmer company is also actively committed to the protection of the environment.
Success through strong brands With the GARDENA brand, the company has already had one of the strongest brands for decades, amongst international competition, in the gardening sector.
The brand GARDENA stands for intelligent yet simple to operate product and system solutions ("click and go") with a characteristic design, and, in Germany, has the highest level of recognition of all suppliers in this sector. Employees from three different business areas (watering, garden care and ponds/pumps) are marketing the special products. Trends and user requirements provide the first important impetus for the development of new user-friendly solutions.
In order to respond more to younger target groups and, in the long-term, being able to pay even more attention to future demands from customers and the competition, the brand has been reorganised. Since the introduction of the "Experience your garden" principle in the year 2001, the GARDENA brand presents itself as an innovative brand of experience, which makes gardening as easy as possible, thus ensuring maximum enjoyment of your garden.
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